22 DEC 2022

A Childhood Icon: Potato Head by Stella Peaches



A stylish potato for the people, the beloved Potato Head receives a special makeover by 9-year-old aspiring artist, Stella Peaches! This adorable collectible features interchangeable crowns as well as removable glasses—style it the way you want to. 

Growing up with renowned street artist Stikki Peaches as her dad, Stella Peaches has developed a passion for drawing, coloring, and painting. She especially loves joining her dad in the studio and bringing her ideas from her imagination to life. 

Her Potato Head is a quirky artist, holding a paintbrush in one hand and a palette in the other. They have interchangeable crowns in pink and blue variants, giving the toy different hairdo options. They also have a pair of removable glasses filled with colorful paint splashes that match the rest of their outfit.

Potato Head has a rich history, entertaining children since 1952. Over time, it has evolved—the most prominent in recent times being the dropping of their gender titles.  Follow us as we unearth its past.

Roots in a Post-WWII Era

In the early 1940s, inventor George Lerner developed the idea of sticking body and facial parts into fruits and vegetables to create an all-new toy. However, as WWII had just ended, food rationing was still a clear memory for many Americans—and the idea was seen as a wasteful one.

Lerner didn’t give up and eventually got a cereal company to distribute the toy in their boxes. Eventually, a small business Hassenfeld Brothers (now known as Hasbro) came across the toy and negotiated a deal to buy its rights. 

The original toy did not include the body—only body parts and accessories to piece into an actual potato.

A Spud-tecular Revolution

Mr. Potato Head became the first toy to ever be advertised on television, transforming marketing forever. The campaign was a massive success—over a million kits were sold in only one year, making it a hot commodity. 

Variants like Mrs. Potato Head, Brother Spud, and Sister Yam were soon added to complete the family.

In the 1960s, tightening regulations meant that the parts in this kit had to be less sharp, to reduce the chance of children injuring themselves. To work around this, Hasbro decided to include a plastic potato body in the kit, laying out the foundations of the Potato Head we see today.

An A-peel-ing Potato

The Potato Head toys continued this tremendous growth in popularity, becoming a beloved mainstay in many American households. One of its biggest achievements is cementing its place in the Guinness Book of Records for “Most votes for a toy in a political campaign”, receiving four votes in Boise, Idaho, USA.

Mr. Potato Head also made his debut on the silver screen as a key deuteragonist in the “Toy Story” franchise.

In February 2021, Hasbro announced a new gender-neutral line of the toy, dropping the honorifics completely—a move to make the collectible more inclusive and promote gender equality. 

In the same social advocacy vein, we’re excited to share that all proceeds from Potato Head by Stella Peaches will be donated to a leading children’s charity organization! Pre-orders for this meaningful collaboration are now open.

6.93” Vinyl Art Toy (without crown), 8” Vinyl Art Toy (including crown)
Features interchangeable crowns (Blue/Pink)
Limited Edition
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To celebrate Stella Peaches’ first Mighty Jaxx collectible, we’re giving double Mighty Coins for the first 24 hours of launch for all pre-orders!